List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Adopt professional work practices | 1.1 Develop and maintain aprofessional work ethic to support graphic design practice 1.2 Collaborate, communicate and share ideas with other professionals about creative and commercial aspects of graphic design 1.3 Evaluate the skills and knowledge needed to operate as a professional graphic designer 1.4 Evaluate own current skills and abilities and the need for further professional development 1.5 Evaluate all aspects of own practice on an ongoing basis |
2. Develop commercial skills for graphic design | 2.1 Assess the key commercial relationships that operate in the graphic design sector, and how they are affected by changing trends 2.2 Investigate costing practices and charges for graphic design work in different industry contexts 2.3 Assess the opportunities used by graphic designers to promote their services 2.4 Analyse the client perspective of graphic design and its impact on professional practice 2.5 Evaluate relevant information to build own approach to the commercial position of own practice |
3. Analyse the rights and obligations of graphic designers | 3.1 Evaluate the legal and moral rights and obligations of graphic designers 3.2 Practise work and business in ways that meet legal and moral obligations 3.3 Pursue own rights as a graphic designer consistent with own professional and ethical standards |
4. Pursue professional graphic design opportunities | 4.1 Evaluate new work opportunities for graphic designers at a local and global level 4.2 Identify and evaluate opportunities that exist in current anddevelopinggraphic designtrends |
Evidence of the ability to:
research and evaluate a broad range of professional and commercial information about graphic design
develop approaches and strategies for own practice based on research and reflection that address:
legal, ethical and moral obligations
business and design practice skill development
how to promote services
how to pursue new work opportunities
communicate with other professionals to collaborate and share ideas.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
To complete the unit requirements safely and effectively, the individual must:
explain factors that influence the client perspective on graphic design practice
describe legal rights and obligations of graphic designer, particularly in relation to intellectual property
identify common professional development opportunities in graphic design
summarise the range of local and global work opportunities open to graphic designers
summarise current trends in graphic design and their effects on professional practice
identify key behaviour, skills and practices required in professional graphic design practice
describe typical ways business is done in graphic design practice including key commercial relationships
explain ways that graphic design work is costed and priced in different practice contexts.
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:
opportunities for collaboration with others
sources of business information about graphic design.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.